Bloomberg senior ETF analyst Eric Balchunas says Bitcoin ETFs will eventually hold three times as much money as gold ETFs. At today's levels, that is a huge call.
Analyst Says Bitcoin ETFs Could Triple Gold. What Does It Mean for BTC Price?
Bloomberg senior ETF analyst Eric Balchunas says Bitcoin ETFs will eventually hold three times as much money as gold ETFs. At today's levels, that is a huge call.
Yahoo Finance
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Sep 17, 2026 at 7:23 PM UTC · Updated 4 hours ago · 2 min read

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bitcoin
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BTC+0.10%$76,354
Last Updated
4 hours ago
Global gold ETFs held about $615 billion at the end of August. Three times that would put Bitcoin ETF assets near $1.85 trillion, roughly 19 times from current levels.
If the Bloomberg analyst is right, how much will Bitcoin price potentially gain?
3 Reasons Why Bitcoin ETFs Can Catch Gold
Balchunas points to three forces behind his forecast:
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Bitcoin has the younger investor base. A 2026 Pew survey found 26% of Americans aged 18–29 and 28% aged 30–49 had used crypto, compared with just 10% of people over 50. Balchunas expects that younger group to control more wealth over time.
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Institutional money still has room to grow. Professional investors accounted for about 21% of US Bitcoin ETF assets in Q1. Investment advisers held the equivalent of 150,000 BTC, while bank exposure had quadrupled year-on-year.
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Bitcoin ETFs have a powerful distribution machine. US funds have attracted about $54.6 billion in net inflows since launch, helped by issuers including BlackRock and Fidelity pushing Bitcoin through traditional investment channels.
Market Context
Bitcoin
BTC
$76,343
+0.09% (24H)
Market Cap
$1.53T
24H Volume
$17.8B
24H High
$77,095
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