Every $1,000 Bitcoin Move Now Swings Strategy’s Fortune by $840 Million

The Strategy logo and concept Bitcoin coins by Bangla press via Shutterstock

Few companies can gain or lose nearly $1 billion on paper before Bitcoin (BTCUSD) moves even 2%. Strategy (MSTR) can. It owns 840,447 Bitcoin, which is enough for every $1,000 price change to add or erase $840 million in value from its holdings.

This exposure was terrible for the company in the past few months as Bitcoin tumbled from its highs. In fact, Strategy had a $13 billion paper loss on its books that investors started fleeing from.

The company’s aggressive Bitcoin-buying spree in 2025 included 225,030 Bitcoin. That cost Strategy an average of $99,840 per Bitcoin and significantly increased the average buy price for the whole portfolio.

Thankfully for Strategy, the sudden spike in BTC prices over the past week has reversed the bleeding.

A Windfall for MicroStrategy?

BTC is up 22% over the past seven days and is now over Strategy’s average purchase price of $75,385. With Bitcoin above $78,000 as of this writing, the difference gives Strategy an unrealized profit of $2.85 billion.

However, Strategy is not yet making money on the expensive Bitcoin it bought in 2025. Those 225,030 Bitcoin cost an average of $99,840 and remain underwater.