India’s Ringg gets backing from Peak XV as it pushes voice AI past the phone call

More than 76% of consumers in India prefer talking to businesses over a phone call, according to a recent study from Truecaller. Since voice is still consumers’ preferred way to communicate, that leaves a big opportunity to automate support and outreach calls using voice AI in the country. Voice AI startup Ringg, which already processes 20 million call attempts a month, is betting that volume keeps climbing over the coming months, and it just raised more money on that belief.

The company said today it has landed $10 million from Peak XV Partners as an extension of its Series A. It had previously raised $5.5 million in a Series A round earlier this year, bringing the round’s total to $15.5 million.

Ringg started life as a text-to-speech startup called DesiVocal, but training its own speech models proved expensive, so the founders moved up the stack — building voice AI agents for enterprises instead. Indian fintech Cred became its first customer, and Ringg has since signed Indian startups like Flipkart, Practo, Groww, and PolicyBazaar.

“At the start, we were doing high-volume, low-complexity use cases like outbound calling, lead qualification, loan collection, and more. We quickly realized these are not sticky use cases, and so it’s always going to be a price game,” the startup’s co-founder Siddharth Tripathi told TechCrunch.