Meta quietly launches an AI fashion app called Style Sketch

Meta has quietly launched Style Sketch, an AI fashion app that helps users put together outfit ideas using clothes they already own. The app connects to Instagram to build a virtual closet from photos you’ve posted, or lets you add items manually by snapping a photo, recording a quick video, or uploading images from your camera roll.

Style Sketch then suggests outfit combinations built from your wardrobe matched to your style. Users can then try on the outfits on a “realistic model matched to your body shape and skin tone,” the app description reads.

The app, which was first spotted by social media consultant Matt Navarra, is available in Indonesia, Singapore, and Thailand on iOS and Android.

Meta did not respond to TechCrunch’s request for comment. It’s unknown whether Meta plans to launch Style Sketch more widely.

Several apps already use AI to help users digitize their wardrobes and visualize new outfits, including startups like Alta. Even Google Photos offers tools that let users turn photos of their clothes into digital closets where they can create new outfit ideas.

To compete with what’s already on the market, Meta will likely rely less on the novelty of the idea and more on the app’s integration with Instagram, where users already have a visual record of their personal style.