New National Survey Identifies the Bitcoin Messages That Resonate With Everyday Americans

Survey of 1,000 registered voters finds trusted friends, family, and financial advisors are Bitcoin's most effective messengers, while "digital gold" framing falls flat

WASHINGTON, Aug. 24, 2026 /PRNewswire/ -- A new national research survey launched by the Bitcoin Policy Institute (BPI), polling firm Cygnal, and Neighborhood Bitcoin found that 94% of registered voters had heard of Bitcoin and that 61% wanted to know more about owning Bitcoin. Moreover, the poll found that 74% had little to no trust in the dollar retaining its value in the years ahead.

"For years, the Bitcoin conversation has been dominated by Bitcoiners talking amongst each other. This research breaks the echo chamber by telling Bitcoiners how to effectively communicate with everyone else. People need to understand what Bitcoin is and how it could benefit their lives, and this research provides a powerful blueprint for educating interested audiences," said BPI Head of Research Sam Lyman.

The survey, "Identifying the Bitcoin Messages that Resonate with Everyday Americans," draws on three phases of research conducted from March to June 2026: a national segmentation survey of 1,516 registered voters, eight in-person focus groups with roughly 80 Bitcoin-persuadable non-owners in Columbus, Ohio, and Nashville, Tenn., and a national message-validation survey of 1,000 registered voters ages 18 to 64.