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Artificial Intelligence

Negócio de anúncios da OpenAI chega à Europa aos seis meses

Negócio de anúncios da OpenAI chega à Europa na marca de seis meses Digiday

Digiday

Publisher

Aug 19, 2026 at 5:02 AM UTC · 4 min de leitura

Negócio de anúncios da OpenAI chega à Europa aos seis meses
Image via Digiday

A OpenAI começará a exibir anúncios para pessoas que usam o ChatGPT em 31 mercados europeus na segunda-feira (24 de agosto), incluindo Alemanha, França, Espanha, Itália, Polônia, Suécia, Noruega, Dinamarca, Irlanda e Países Baixos.

O momento coincide com a marca de seis meses dos negócios de anúncios da OpenAI. O que começou como um piloto nos EUA em fevereiro já passou por Canadá, Austrália, Nova Zelândia, Reino Unido, México, Brasil, Japão e Coreia do Sul. A Europa sempre seria mais lenta. A regulamentação local (especificamente o Regulamento Geral sobre a Proteção de Dados, ou GDPR) exige consentimento explícito para segmentação personalizada, a menos que uma empresa possa provar um interesse legítimo em fazer o contrário, o que é um argumento difícil de sustentar. 

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“Estamos especialmente entusiasmados em trazer os ChatGPT Ads para a Europa ao atingirmos o marco de seis meses do nosso negócio global de anúncios”, disse Dave Dugan, vice-presidente de anúncios da OpenAI, em um comunicado. “Não existe uma audiência europeia única para todos — e é precisamente isso que torna a região tão dinâmica. A Europa abriga alguns dos mercados publicitários mais criativos e sofisticados do mundo, onde as expectativas em torno de relevância, qualidade e confiança são justificadamente altas. Esperamos atingir esse nível.”

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