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Replika’s founder built the AI assistant she pitched at Disrupt 12 years ago

Eugenia Kuyda's newest startup Wabi is positioned to take advantage of an idea she had more than a decade ago. Wabi offers a personal AI assistant with a twist, free and downloadable to anyone today.

Rebecca Bellan

Publisher TechCrunch AI

Oct 19, 2026 at 6:49 PM UTC · Updated 3 days ago · 4 min read

Replika’s founder built the AI assistant she pitched at Disrupt 12 years ago
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Twelve years ago today, Eugenia Kuyda stood up onstage at TechCrunch Disrupt and presented a conversational chatbot called IO that acted as a lifestyle concierge to help people book restaurants and vacations along with other tasks. 

IO, the first product from her startup Luka, came before the deep learning breakthroughs that would eventually lead to today’s large language models. “It still worked,” Kuyda told TechCrunch in an exclusive interview. “It was pretty magical … but, of course, it’s nowhere near what we have today.”

Luka ended up becoming Replika, the popular AI chatbot companion company. Last year, Kuyda left as CEO of Replika and founded Wabi.

The technology has finally caught up with her original vision for Luka, just in time for Wabi to take on a wave of new personal AI assistants such as Muse and Instinct, which promise to do everything from manage your inbox to find you the best flight deals. 

On Monday, Kuyda officially launched Wabi for all users, a multiplayer personal AI assistant that functions as a messenger app, allowing users to maintain multiple agentic threads dedicated to different tasks and long-term goals. Within each thread, users can build and use custom apps, like a weight-loss tracker inside a health thread or an app showing nearby children’s events inside a family thread. 

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