This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Consent Selection
Details
  • Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
  • Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

    • We do not use cookies of this type.

  • Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

    • We do not use cookies of this type.

  • Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

    • We do not use cookies of this type.

  • Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
    • __emg_sidPending
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      __emg_vidPending
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      nl-read-countPending
      Maximum Storage Duration: PersistentType: HTML Local Storage
Cookie declaration last updated on 8/12/26 by Cookiebot
[#IABV2_TITLE#]
[#IABV2_BODY_INTRO#]
[#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#]
[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]
About
Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.
NewsLayer.com
NewsLayer PulseLIVEBTC$77,180+6.26%ETH$2,417+4.07%SOL$90.93+4.24%XRP$1.37+11.21%DOGE$0.0847+6.27%ADA$0.2171+11.50%Total Cap$2.71T+5.28%Layer Index75 Greed
BreakingBounceBit to sunset blockchain, migrate to BNB Chain after $3 million exploit

Crypto

Strive CEO Matt Cole: Bitcoin Has Become Corporate America's New Hurdle Rate

Strive CEO said he would continue buying Bitcoin even at $1 million and blamed delays to a US Strategic Bitcoin Reserve on lawmakers conflating Bitcoin.

Stocktwits

Publisher

Aug 18, 2026 at 8:35 PM UTC · Updated il y a 3 jours · 2 min de lecture

Strive CEO Matt Cole: Bitcoin Has Become Corporate America's New Hurdle Rate
Image via Stocktwits

Key Signal

19,000+ BTC Strive Bitcoin treasury

Entities

bitcoin

Market Impact

BTC+6.26%$77,180

Last Updated

il y a 3 jours

Traduction…

Strive CEO said he would continue buying Bitcoin even at $1 million and blamed delays to a US Strategic Bitcoin Reserve on lawmakers conflating Bitcoin.

  • Matt Cole said Bitcoin has become the corporate "hurdle rate" companies should benchmark capital allocation decisions against.
  • Cole argued it is "almost irresponsible" for corporations not to hold Bitcoin, citing currency debasement and AI disruption risks.
  • Strive has accumulated more than 19,000 BTC as part of its treasury strategy, according to BitcoinTreasuries.Net.

Strive (ASST) CEO Matt Cole said that Bitcoin (BTC) has become a corporate "hurdle rate,” the benchmark companies should measure their capital's performance against, rather than traditional returns.

"Bitcoin is the hardest hurdle rate to beat," Cole said in a Bitcoin Magazine interview on Wednesday. "It's very volatile in the short term, and so the reason we can set it at a lower rate is that if you don't think you can beat Bitcoin, you should just buy Bitcoin,” he added.

The Strive CEO said this framework reshaped how companies should evaluate their own operations. He argued that a business generating steady profits should still ask whether continuing to run that business, rather than selling it and buying Bitcoin instead.

Market Context

Bitcoin

BTC

$77,180

+6.26% (24H)

Market Cap

$1.55T

Circulating Supply

20.1M BTC

24H Volume

$67.9B

24H High

$79,511

View Bitcoin Market Page

Article Intelligence

Key Entities

bitcoin

Topics

crypto

Related Coverage

CryptoBitcoin Heads For Best Week In 3 Years – Record Short Liquidations Could Open the Door To $126K, Standard Chartered Saysil y a 3 heures · 3 min readCryptoBitcoin rally sends crypto stocks soaring as miners, treasury companies jumpil y a 4 heures · 2 min readCryptoBitcoin seeks support near $77K as BTC, gold near 100-day highsil y a 39 minutes · 1 min read
View all related

Sponsored

Ad
House — Advertise on NewsLayer
NewsLayerLearn more

NewsLayer Premium

Unlock deeper intelligence.

Ad-free reading, exclusive research, and real-time onchain insights.

Go Premium