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Trump Media Slides 4% as It Abandons Its Bitcoin Treasury Bet, Rumble Gains 4%

Trump Media & Technology Group (NASDAQ:DJT) stock is down 4% to $7.96 in late-morning trading Monday after the company signaled a retreat from the bitcoin treasury strategy it embraced last year. The move extends a bruising stretch…

24/7 Wall St.

Publisher

Aug 17, 2026 at 3:29 PM UTC · 3 min read

Trump Media Slides 4% as It Abandons Its Bitcoin Treasury Bet, Rumble Gains 4%
Image via 24/7 Wall St.

Entities

bitcoin

Last Updated

6 days ago

Trump Media & Technology Group (NASDAQ:DJT) stock is down 4% to $7.96 in late-morning trading Monday after the company signaled a retreat from the bitcoin treasury strategy it embraced last year. The move extends a bruising stretch for the stock.

Trump Media shares are down 38% year to date (YTD). Over the trailing year, Trump Media stock is down 53%, well below its 52-week high of $18.97.

Bitcoin Retreat Sparks the Selloff

The catalyst is a strategic pivot back to media and advertising after nearly $200 million in crypto losses, including a reported $190 million paper loss on its holdings. Trump Media built the position as bitcoin was peaking.

Bitcoin (CRYPTO:BTC) has been sliding for more than 10 months, quoted at $63,000 against an all-time high of $126,000. The token is down 46.61% over the past year and down 28.32% YTD, a backdrop that turned Trump Media’s balance sheet bet into a growing drag on earnings.

Interim CEO Kevin McGurn stated the company has “refined” its approach to capital allocation, redirecting resources toward Truth Social, Truth+, and the Truth API data feed. Trump Media has also agreed to acquire TAE Technologies, a private nuclear fusion energy firm, in a deal it aims to close by year-end.

Market Context

Bitcoin

BTC

$77,265

+0.17% (24H)

Market Cap

$1.54T

24H Volume

$23.0B

24H High

$77,525

View Bitcoin Market Page

Article Intelligence

Key Entities

bitcoin

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