US stablecoin adoption could surge with bank-like protections: Visa survey

Visa released the results of a survey signaling that bank-level fraud protection and insurance could drive adoption in stablecoins for cross-border transactions among US users.

In a survey of 2,192 US-based customers published on Wednesday, Visa said that the “adoption intention” of stablecoins among US users could climb from 36% to 56% “in a hypothetical scenario with bank-level fraud protection and deposit insurance.” The findings conducted by Morning Consult between February and March showed that Americans who were asked about financial terms like stablecoins were looking for faster and cheaper methods to send money abroad.

“Nearly two-thirds (64%) [of respondents] say trust depends more on who offers a payment method than on the tech itself,” said Visa. “Willingness to use stablecoins rises from 36% to 45% when offered through an existing financial provider.”

The survey posited bank-like protections for stablecoin issuers in the US at a time when companies are preparing for the enactment of the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act. The bill awaits finalized rules from key US financial agencies ahead of its effective date, expected in January 2027.