DAiM: New Research Finds Americans Trust Advisors—Not “Digital Gold”—on Bitcoin

A national study from the Bitcoin Policy Institute (BPI), polling firm Cygnal, and Neighborhood Bitcoin found that everyday Americans are more moved by personal control, proven multi-year results, and trusted financial professionals than by Bitcoin’s long-running “digital gold” pitch. Digital Asset Investment Management (DAiM), an SEC-registered investment adviser dedicated to digital assets since 2018 (CRD #294098), said the findings confirm how the firm has long approached client conversations.

The BPI research tested messages with U.S. registered voters and focus groups. “Digital gold” confused participants and ranked near the bottom. The themes that resonated were control, proven performance, security, and ease of access. Among trusted sources, a financial advisor the respondent had worked with personally ranked first (33%), ahead of retirement experts and Bitcoin-owning friends or family. Celebrities and influencers ranked last. After exposure to tested messages, interest in owning Bitcoin shifted about 12 points toward greater interest. DAiM said the industry takeaway is simple: make the messenger the product—a Fiduciary, not an exchange, influencer, or abstract Bitcoin thesis.