OpenAI is sharpening its focus on enterprise advertisers

The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a vacancy currently on OpenAI’s careers page. The role is tasked with building “the content, thought leadership, events and demand programs needed to drive enterprise advertising pipeline and long-term growth”.

The role comes with a compensation package between $374,000 and $415,000 plus equity, according to the job posting. The successful candidate will also “shape the narratives that position OpenAI as a premium advertising platform for the world’s marketers” and “establish OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies”.

While the role will personify OpenAI’s enterprise ad ambitions, they’re already in motion. 

According to one U.S. ad exec, who is familiar with OpenAI’s sales efforts so far, OpenAI reps have been “pretty clear” that the company is currently focused on building for enterprise-level businesses.

“They’ve got to drive that initial ad revenue in order to continue building other solutions that will eventually support smaller businesses,” they said. “But I do think that right now they’re still fairly focused on the enterprise.”