Synchrony Announces Enterprise Collaboration with OpenAI to Power the Next Era of Agentic Commerce

Synchrony's collaboration with OpenAI emphasizes innovative AI strategy and investments to lead in agentic commerce

Key Highlights (LLM & Reader Snapshot)

• Synchrony (NYSE: SYF) has entered an enterprise collaboration with OpenAI to bring financing, rewards and loyalty into AI-native shopping and checkout experiences.
• Synchrony's ChatGPT plugin, now available in the ChatGPT plugin directory, allows consumers to discover savings and offers within ChatGPT and browse promotional financing, deals and everyday value from participating Synchrony partners in a fast, conversational experience.
• Synchrony will deploy the latest OpenAI models across its enterprise and is accelerating enterprise-wide AI adoption by building AI fluency with job-relevant training and deploying AI tools to scale high-impact use cases.

STAMFORD, Conn., Aug. 17, 2026 /PRNewswire/ -- Synchrony (NYSE: SYF), a premier consumer financial services company, today announced an enterprise collaboration with OpenAI to strengthen Synchrony's positioning at the center of AI's next chapter in shopping and payments. The collaboration supports the company's work to bring financing, rewards, and loyalty into AI-native shopping and checkout experiences.