Trump Media Bitcoin pivot follows a $190 million paper loss

Trump Media’s brief run as a Bitcoin treasury company appears to be ending almost as quickly as it began. The social media company majority-owned by President Donald Trump is walking back its crypto bet after a prolonged Bitcoin price slide wiped out hundreds of millions of dollars on paper, and the Trump Media Bitcoin pivot now points squarely back toward its original media and advertising business.

Key takeaways

• Trump Media holds 12,062 Bitcoin, worth roughly $755 million at current prices.
• The company disclosed a $190 million paper loss on those holdings after Bitcoin’s price fell for more than 10 months straight.
• Trump Media is redirecting its strategy back to its core media and advertising operations instead of expanding its crypto treasury.
• Strategy, formerly MicroStrategy, is sitting on a nearly $10 billion paper loss after buying Bitcoin at an average price of $75,482 while the token now trades around $63,000.

Trump Media’s Bitcoin Portfolio and Losses

Trump Media’s Bitcoin stash is large enough to matter, but not large enough to escape the pain of a falling market. The company built a position of 12,062 Bitcoin, now worth close to $755 million at today’s prices, after announcing last summer that it planned to become a Bitcoin treasury company. That plan followed through as promised — the coins were bought, and the balance sheet reflected it.