Affluent investors seen boosting crypto exposure: Survey

A majority of affluent investors across seven of the biggest economies hold digital assets, with crypto accounting for around 10% of their portfolios on average, according to a new CoinShares survey.

The survey covered 2,230 investors with at least $500,000 in investable assets across the US, UK, France, Germany, Italy, Sweden and Switzerland. Digital asset ownership ranged from 54% in Sweden to about 70% in the US, UK, Germany and Switzerland.

At least 85% of current digital asset investors in five of the seven countries said they planned to increase their exposure in 2026, with as much as 91% in the US, UK and Germany.

CoinShares survey of affluent investors across seven countries. Source: CoinShares

The February 2026 crypto market downturn did little to dampen that appetite. In all seven countries, more respondents said the sell-off made them more likely to invest in digital assets than less likely.

That resilience appears to reflect a longer-term view of the asset class. Long-term appreciation and diversification were the leading reasons respondents gave for investing in crypto, while speculation ranked last. Just 6% identified primarily as short-term traders.

Bitcoin (BTC) remained the most widely held digital asset, owned by 80% of digital asset investors on average, though 89% of BTC investors also held other digital assets. Meanwhile, 77% of respondents believed BTC would play a significant role in the future global financial system, while 79% supported increased regulation of digital asset markets.