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Ric Edelman: Buying Bitcoin Today Is Like Buying Amazon in 1999

Top financial advisor Ric Edelman has compared buying bitcoin today to Amazon back in 1999.

Bitcoin Magazine

Publisher

Sep 17, 2026 at 3:54 PM UTC · 1 min de lectura

Ric Edelman: Buying Bitcoin Today Is Like Buying Amazon in 1999
Image via Bitcoin Magazine

Key Signal

$76,522 Recent bitcoin price

Entities

bitcoin

Market Impact

BTC+4.73%$85,487

Last Updated

hace 5 días

Top financial advisor Ric Edelman has compared buying bitcoin today to Amazon back in 1999. 

Edelman, founder of Edelman Financial Engines, told Bitcoin Magazine TV on Thursday that he also expects the price of the leading cryptocurrency to hit $500,000 by 2030.  

The leading cryptocurrency was recently priced at nearly $76,522 after jumping 1% over the past day. The coin had its best run in years in August after months of trading below $65,000 — significantly below its October record of $126,080. 

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“Back in 1999, people were arguing over whether to invest in Amazon,” Edelman said. “Nobody has that argument — everybody owns it, and Bitcoin will have the same trajectory in the future.”

Regarding price, Edelman said that while he expects bitcoin to hit $500,000, it should reach a higher price if people end up allocating more than 1% of their assets to the coin. 

Edelman said: “If everybody in the world allocates 1% of assets to bitcoin, that translates to a $500,000 price — it’s really that simple.”

Bitcoin · 30-day price▲ 8.3%
$86,594$81,089$75,585
Aug 24Sep 2Sep 12Sep 22

Bitcoin moved from $78,966.1 to $85,511.3 over the last 30-day period, a gain of 8.3 percent.

Source: Kraken · NewsLayer Markets · Updated hace un minuto

“You don’t have to go to a website and look at that arithmetic, and there’s nothing that I see that’s going to interfere [with my price prediction] — in fact, just the opposite.”

“I have a feeling we’re going to discover that my prediction is wrong on two counts: one, it’ll be more than $500,000, and second, it’ll probably be before 2030,” he continued. 

Market Context

₿

Bitcoin

BTC

$85,497

+4.74% (24H)

$86,988$84,347$81,705
7 AM2 PM10 PM6 AM

Market Cap

$1.72T

Circulating Supply

20.1M BTC

24H Volume

$62.7B

24H High

$87,447

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Article Intelligence

Key Entities

bitcoin

Topics

crypto

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