Strategy’s Bitcoin Is $2.8 Billion in Profit—Is Saylor Teeing Up a Buy?

In brief

• Bitcoin's climb to about $79,007 pushed Strategy's 840,447 BTC to roughly $66.4 billion in value—about a 4.4% gain over its $75,653 average cost.
• Saylor marked the turnaround with a "We're Back" post, stoking speculation of renewed buying; the company typically discloses weekly Bitcoin purchases on Monday mornings and hasn't added to its stash in about two months.
• Strategy recently raised $334 million selling MSTR stock without touching its Bitcoin and has even sold small amounts to fund dividends and buybacks.

Michael Saylor's Strategy is sitting on a paper profit again, with a Bitcoin rally lifting the value of its massive stash comfortably above what the company paid to build it.

As the price of Bitcoin climbed to around $79,007 on Sunday, up 1% on the day per CoinGecko, Strategy's 840,447 BTC was worth roughly $66.4 billion. That marks about a 4.4% gain over the firm's average purchase price of $75,653, putting the position more than $2.8 billion in the green.

Early Sunday morning, Saylor shared a chart on X of the holdings alongside a two-word message: "We're Back."

The turnaround caps a volatile few months. A five-day rally earlier flipped Strategy's holdings from roughly $13 billion underwater in July, when Bitcoin sagged toward $58,000, back into profit. The recovery has tracked Bitcoin's broader climb from about $62,000 to the high $70,000s this month, a run fueled by heavy spot Bitcoin ETF inflows and a softer dollar.