With Bitcoin Rallying, Strategy (MSTR) Just Flipped From a $13 Billion Loss to a $1.4 Billion Gain. Should Investors Buy the Rally?

Shares of Strategy Inc (NASDAQ:MSTR), formerly MicroStrategy, surged this week as the price of Bitcoin (CRYPTO:BTC) continued to balloon. Bitcoin's price has surged by more than 20% in recent trading sessions, moving from a multi-month low of around $63,000 to above $77,000.

Strategy generated $477 million in revenue last year, mainly by selling enterprise software. But the biggest swings in the company's stock price are often related to its 840,447 Bitcoin treasury. That's roughly 4% of Bitcoin's outstanding supply, with a current valuation of roughly $65 billion.

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Strategy began purchasing Bitcoin in 2020 at around $11,000. Its highest recorded purchase price was roughly $123,000 in 2025. Overall, Strategy has an average cost basis of $75,385. Before the recent price surge, the company had a multi-billion-dollar unrealized loss on its purchases. After the spike, however, Strategy is now sitting on a slight but meaningful long-term profit.