NEXTPredict Founder: 'Nobody Was Serving' Prediction Markets' Enormous Audience

In brief

• NEXT.io's Pierre Lindh says nobody was covering prediction markets to "real journalistic standards," and the audience for it dwarfs the trading base.
• NEXTPredict, the first global B2B conference for the sector, runs October 22–23 at Convene, Hudson Yards in New York.
• CNBC correspondent Contessa Brewer and CNN senior reporter Marshall Cohen are on the program alongside the exchanges.

Prediction markets have exploded into the mainstream media, with odds now regularly quoted on cable news, in wire copy and in equity research notes.

That’s why NEXTPredict, which runs on October 22 and 23 at Convene, Hudson Yards in New York, has put working reporters on the program rather than in a press room behind it. CNBC correspondent Contessa Brewer and CNN senior reporter Marshall Cohen were added in August, booked around the midterms. Organizers expect more than 50 speakers and 2,500 attendees, “bringing the category to broader audiences,” in the words of NEXT.io co-founder and managing director Pierre Lindh.

Prediction market stories are serious news that ordinary readers actually want, Lindh told PredictCentr in August, reaching an audience far larger than the iGaming trade he came from, and "nobody was serving it with real journalistic standards."