Strategy’s Michael Saylor Says We’re In A Bitcoin ‘Gold Rush’

Michael Saylor, the executive chairman of serial Bitcoin (CRYPTO: $BTC) acquirer Strategy (NASDAQ: $MSTR), says that we've entered a "BTC gold rush."

In a media interview, Saylor said that Bitcoin has entered "hyper-growth mode" following an extended crypto winter that began in October 2025 and lasted until this summer.

Now, the market has entered a new bull phase that could eventually pull in $120 trillion U.S. to digital assets, according to Saylor.

Saylor puts global assets at $1,200 trillion U.S. The crypto market as a whole is currently worth about $3 trillion U.S.

The Strategy executive said that If Bitcoin captures just 10% of global wealth, its value could jump from $3 trillion U.S. to $120 trillion U.S, a 40-fold increase.

The comments from Saylor come with the price of Bitcoin having gained 42% in this year's third quarter.

The largest cryptocurrency by market capitalization rose from $59,101.49 U.S. on July 1 to trade at $83,800 U.S. on Sept. 30, a 41.8% gain.

Bitcoin's third-quarter performance handily beat the U.S. stock market, with the benchmark S&P 500 index having gained 2.5% between July and September of this year.

Saylor said he remains extremely bullish moving forward following the strong Q3 gains.