X Launches US Cashtag Trading With Coinbase, Kraken and Major Brokers

X launched a Cashtag Partner Program in the US, linking the ticker pages of stocks, ETFs and cryptocurrencies to five launch partners that provide brokerage services: Coinbase, Kraken, Gemini, Interactive Brokers, and Moomoo.

Users can tap on a supported cashtag, e.g., $BTC▲$77,666.00, to get to an asset page which contains price information and related posts. Afterwards, by clicking a new button called “Trade”, users can select a participating partner, and either the app or website of the partner opens. X does not actually trade itself; a user has to log in or open a compatible brokerage account to complete a trade on the partner’s platform.

For now, the model is limited to the journey from financial-focused conversation to trading screens, with execution, onboarding and product availability left to the firms. Interactive Brokers told TechCrunch that the feature is live for US based investors, and that its users can move from stock or crypto conversations on X to its app to research an asset or place a trade.

To existing customers, the link will open a broker’s environment. To U.S. customers who have not yet signed up, it will open a registration page for eligible financial products. This preserves X’s function as the entry point and gives the licensed financial platforms the role of execution.