Fambot introduces an ‘AI chief of staff’ for families

AI agents that perform tasks on your behalf to help solve your daily problems are all the rage in Silicon Valley. But the startup Fambot sees a future for agents out in the real world, too, where they’re used by families who need help keeping up with the mental load of children’s activities, school events, newsletters, and other family logistics.

The startup, which is introducing what it calls an “AI chief of staff” for parents, was founded by former Instagram engineer, now Fambot CTO Greg Karlin, and CEO David Reich, a father, former President at UnitedMasters, and an ex-Uber product head who last led the 250-person Uber Transit team.

Like many entrepreneurs, Reich built the product that he himself wanted to use.

“I have three kids and am constantly struggling between doing all these executive jobs — as my wife is doing as well,” he explained. “And then, getting home at the end of the day, I just want to unplug, spend some time with my kids, be present, do some homework together… kick the ball around, and instead I find myself just spending an hour, literally, catching up on 40 emails,” Reich said.

As any parent with active kids could tell you, the information overload isn’t limited to email alone. There are WhatsApp groups to keep up with, dedicated apps for school or kids’ sports and clubs, flyers sent home from school, and more. The quest to constantly stay on top of all these to-dos kept Reich feeling like he was being robbed of time with his kids, he said.