Meta is expanding its AI agent Muse to small businesses

Meta announced on Tuesday that it’s expanding its AI agent Muse to small businesses and adding new integrations including Shopify, Dropbox, Slack, and more. The tech giant says the agent can help owners run their business and find new customers.

By plugging Muse into the software that small business owners are already using to manage sales, operations, and marketing, Meta is betting that an AI agent with context of a company’s whole operation will be more useful than a standalone chatbot, as it continues to compete against rivals like OpenAI and Google.

Muse can also link to Instagram professional account analytics, Facebook Pages, and Meta ad accounts. Meta says the AI agent also knows what a business sells, how a brand sounds, and what customers ask about most.

Additional integrations include Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom.

Muse for Small Business is available for free with usage limits. Businesses that want more usage can purchase a subscription plan.

“Small businesses have been growing on our apps for nearly two decades,” Meta wrote in a blog post. “They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.”