Notorious Crypto Celeb Meme Coin Promoter Plots Second Wave on New Launchpad

In brief

• Floyd Mayweather's social media accounts promoted a Solana-based meme coin on Monday, which peaked at a $1 million market cap before plummeting in value.
• Notorious celebrity coin promoter Sahil Arora is claiming responsibility for the token and says it's the start of another wave coming to the blockchain.
• Arora has faced accusations of "scamming" celebrities and "rug pulling" tokens, since he exploded onto the scene in 2024 by creating a Caitlyn Jenner meme coin.

Sahil Arora, the notorious promoter behind a string of 2024 celebrity meme coins, just launched a new one, with Floyd Mayweather’s social media accounts briefly promoting it. Arora told Decrypt it’s the start of a comeback: he wants to revive the celebrity coin craze on Solana trading platform Fomo, the same trick that made his name on Pump.fun.

Arora made his name through a series of celebrity-linked meme coin launches on Pump.fun in 2024. It started with former Olympian Caitlyn Jenner, who went on to claim that Arora "scammed" her. Since then, he has been tied to several other projects that celebrities and industry experts have labelled as "rug pulls" or simply fraudulent.

His latest entry is the Floyd Money Mayweather meme coin launched on Fomo, which peaked at just a $1 million market cap before plummeting 96% over the next three hours on Wednesday.