The Top 100 Gen AI Consumer Apps — 7th Edition

Three years into tracking consumer AI, the leaderboard is becoming familiar. This is the seventh edition of our Top 100 AI Consumer Apps, where we rank the top web and mobile AI products by monthly traffic. (You can read our previous ones — I, II III, IV, V, VI — to see how these have evolved over time.) Just 11 products make their first-ever appearance in this edition — the smallest number of debuts across our seven lists so far.

But traffic data alone increasingly conceals the real trends in consumer AI. For the first time, we’re adding a ranking by observed spending on U.S. consumer cards, thanks to YipitData. This gives us another way to see the market, including dozens of vendors absent from our web and mobile lists — like desktop apps, and agents inside existing messaging platforms.

The biggest takeaway from this new data? Consumer AI usage is wide, but not very deep…for almost everyone. While nearly half of U.S. consumers now report using AI, only 25% are engaged with it daily. And as of August, just 4.5% of U.S. consumers had an active paid personal subscription to ChatGPT, Gemini, or Claude. You can get more data on broad AI adoption in our State of Markets presentation we shared last week.