Bitcoin ownership in the US has overtaken gold. River Financial's July research found that 49.6 million American adults, or 18.6% of the population, now hold bitcoin, compared with 28.8 million, or 10.8%, who hold gold. That's a gap of nearly 21 million people, and it points to something broader than a rotation in retail taste.
Bitcoin Ownership Overtakes Gold in America, But Not Value
Bitcoin ownership in the US has overtaken gold. River Financial's July research found that 49.6 million American adults, or 18.6% of the population, now hold bitcoin, compared with 28.8 million, or 10.8%, who hold gold. That's a gap of…
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Aug 26, 2026 at 10:45 AM UTC · 4 분 소요

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The numbers behind the shift
Bitcoin ownership among Americans climbed from 14.3% to 18.6% in a little over six months, according to River's data. For an asset still known for volatility, that pace of adoption stands out. Americans collectively hold roughly 42% of the global bitcoin supply, and US-listed public companies account for 92.7% of all bitcoin held by publicly traded firms worldwide, a combined 1.24 million BTC. The US government's own holding, 328,372 BTC acquired mostly through asset seizures, is worth more than $26 billion at current prices.
That stockpile has become a reference point for reserve legislation. The American Reserve Modernization Act, introduced in Congress in May, would direct the Treasury to study accumulating bitcoin using budget-neutral methods. Earlier coverage described the bill as targeting up to 1 million BTC over five years, but the introduced bill text dropped that specific number in favor of a study, so the 1 million figure should be read as an earlier proposal rather than the bill's current target.
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