Block gives away 1 bitcoin at ComplexCon in Los Angeles

[DigitalToday reporter Jinju Hong] Block, led by Jack Dorsey, gave 1 bitcoin as a prize to a participant at the ComplexCon event in Los Angeles, the United States.

On Oct. 7 local time, blockchain media outlet Bitcoin Magazine reported that Block attended the annual weekend event to provide first-time bitcoin users with a hands-on experience using cryptocurrency.

The centerpiece of the event was the “Lightning Lake” game run at the Cash App booth. Participants could receive small amounts of bitcoin in a fishing-game format, and one of them received 1 bitcoin worth about $85,000 at the time. The programme aimed not only to run a simple giveaway but to position bitcoin as an easy payment method.

Maria Pese, Block’s head of bitcoin marketing, said, “We wanted bitcoin to feel close, tangible and fun.” She explained that the setup was designed so users could move from never having used bitcoin to making an actual payment simply by following the flow inside the venue.

Block used the event to show a strategy of linking bitcoin with culture, shopping and play. Pese said ComplexCon was an opportunity to introduce bitcoin to a new public, and that Block’s goal is to make bitcoin “everyday money.” It put emphasis on broadening usage experiences rather than approaching bitcoin as an investment asset.