Gen Z traders on Binance are allocating a growing share of their equity activity to exchange-traded funds (ETFs), with the products accounting for 25% of the cohort’s trading volume in early August, according to Binance Research.
Gen Z favors ETFs and trades less than older cohorts: Binance
Binance data showed Gen Z allocating a growing share of equity activity to ETFs while trading less frequently and using less leverage than older working-age cohorts.
Cointelegraph by Nate Kostar
Publisher Cointelegraph
Aug 14, 2026 at 9:22 PM UTC · 2 분 소요
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25% Gen Z ETF trading share
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ETFs accounted for 21.9% of Gen Z net equity inflows in July, up from 18.5% in June, while the share going to individual stocks fell to 74.2% from 77%.
The analysis examined activity across direct equities, tokenized stocks and traditional finance perpetuals, comparing Gen Z accounts with Millennials, Gen X and Baby Boomers on measures including trading frequency, net flows and leverage use.
The younger cohort traded less frequently than other working-age generations across all three products. Gen Z averaged 13 monthly trades in TradFi perpetuals, compared with 17 for Millennials and 16.5 for Gen X.
Among Gen Z direct-equity accounts, 22% had never placed a sell order, compared with 19% of Gen X accounts and 9% of Baby Boomer accounts. Millennials had the highest share of buy-only accounts at 30%. Among those Gen Z buy-only accounts, top assets by cumulative purchases included Broadcom, Tesla and the Schwab US Dividend Equity ETF, according to Binance.
Net buyers by generation and product. Source: Binance
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