- Gen Z investors are showing a preference for exchange-traded funds (ETFs) over individual stocks.
- The ETF share of Gen Z stock trading is rising, while the individual stock share is declining.
- Gen Z has a lower trading frequency and a higher share of accounts with no history of trading leveraged or inverse ETFs.
Gen Z Investors Favor ETFs Over Individual Stocks, Shun Leverage
Gen Z investors are favoring exchange-traded funds over individual stocks, according to a recent analysis.
bloomingbit
Publisher
Aug 15, 2026 at 6:51 AM UTC · 1 분 소요
Forecast Trend Report by Period
Gen Z investors are favoring exchange-traded funds over individual stocks, according to a recent analysis.
Cointelegraph reported on August 15 that a Binance Research report found ETFs accounted for as much as 25% of Gen Z stock trading volume earlier this month. ETFs also made up 21.9% of Gen Z net stock inflows in July, up from 18.5% in June. Over the same period, the share of individual stocks fell to 74.2% from 77%.
Gen Z also traded less frequently than other generations. Analysis of traditional finance asset-based perpetual futures trading data showed Gen Z averaged 13 trades a month, compared with 17 for millennials and 16.5 for Generation X.
The cohort also showed less appetite for high-risk products. Among Gen Z accounts trading traditional finance perpetual futures, 88.2% had no history of trading leveraged or inverse ETFs. The figure was 84.5% for millennials and 85.9% for Generation X.
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Originally reported by bloomingbit
NewsLayer coverage based on externally reported material.
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