Natura’s $99 AI Ring Wants to Put Multiple AI Agents One Press Away

AI companies are racing to build better agents, but Natura is betting that the next advantage lies in making those agents easier to summon without a screen.

The company has unveiled Interface, a smart ring designed to let users access multiple AI agents through a physical button rather than opening separate apps. Natura’s NatureOS software connects the ring to those agents and lets users control which applications they can access.

With a currently advertised price of $99, Interface represents a different approach to the AI race. Instead of building another foundational model, Natura wants to make existing AI services easier to use throughout the day. Whether that approach proves more convenient than a smartphone remains to be seen.

One ring, multiple AI agents

TechRepublic just covered how the agentic AI race is increasingly moving toward a future where users can access multiple AI agents through a single interface.

Natura’s Interface is one product tapping into that shift, allowing users to split tasks among different agents rather than rely on a single AI assistant. As of publishing, Natura has AI agents available, including Claude, Hermes, Grok Bot, Instinct, Meta Muse, and ChatGPT.