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NewsLayer.com

XRP Set To Debut on College Jerseys Through Kansas Jayhawks Deal

Ripple signs Kansas Athletics as its first collegiate sponsor, funding student education, putting XRP on Jayhawks uniforms, and marking a first for NCAA jersey branding.

CoinMarketCap

Publisher

Aug 16, 2026 at 7:03 AM UTC · Updated 4일 전 · 3 분 소요

XRP Set To Debut on College Jerseys Through Kansas Jayhawks Deal
Image via CoinMarketCap

Key Signal

$67.5B XRP market capitalization

Entities

xrp

Market Impact

XRP+13.52%$1.14

Last Updated

4일 전

번역 중…

Ripple signs Kansas Athletics as its first collegiate sponsor, funding student education, putting XRP on Jayhawks uniforms, and marking a first for NCAA jersey branding.

Crypto Adoption News

The National Collegiate Athletic Association (NCAA) cleared the way for corporate logos on Division I uniforms in January 2026, with programs allowed to start wearing them from August. Kansas Athletics is among the first to act on that ruling, partnering with Ripple to place an XRP patch on Jayhawks team jerseys.

Ripple

says

no cryptocurrency has appeared on the uniforms of a major collegiate athletics program before this arrangement. Corporate sponsorships of professional sports venues and kits have been common for years, but college uniforms have historically been off-limits for that kind of branding.

Travis Goff, director of athletics at the University of Kansas, said the university sees the partnership as an opportunity to connect the Jayhawk fanbase with the broader technology industry. "Having the XRP logo displayed on our Jayhawk uniforms reflects a shared commitment to innovation and excellence," he said.

Garlinghouse Ties Deal to Personal and Commercial Roots

Brad Garlinghouse, Ripple's chief executive, is a University of Kansas alumnus. Beyond the jersey placement, Ripple has committed to funding financial and technology education programs for student-athletes and said it plans to expand a talent pipeline connecting Kansas graduates to jobs across the technology sector.

Market Context

XRP

XRP

$1.14

+13.41% (24H)

Market Cap

$70.7B

24H Volume

$2.8B

24H High

$1.14

View XRP Market Page

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