Apple Unveils Redesigned Siri AI and A20 Pro Chip as CEO John Ternus Makes Debut

In brief

• Apple introduced Siri AI at its "Surprise and Shine" event on September 9, running on Google's Gemini technology under a deal reportedly worth about $1 billion a year, and confirmed it won't work on any iPhone or iPad in the European Union at launch.
• The iPhone 18 Pro and Pro Max ship with the A20 Pro, Apple's first chip built on TSMC's 2-nanometer process, featuring a dual Neural Engine with 32 cores, double the previous generation.

• Apple's first foldable, the iPhone Duo, starts at $1,999 for 256GB, tops out near $3,000, and won't reach stores until October, a month after the rest of the lineup.

John Ternus ran his first keynote as Apple's chief executive on Wednesday, opening the "Surprise and Shine" event eight days into the job. He took over from Tim Cook on September 1, with Cook shifting to executive chairman after 15 years running the company.

Ternus used the stage to introduce a redesigned Siri and a new 2-nanometer chip, built with AI performance in mind.

"This is the fastest chip ever put into an iPhone," Ternus said on stage, referring to the new A20 Pro. He framed the pitch around what he called an "ideal" personal device—one that's "always with you, deeply personal, and able to bring intelligence to the moments when it matters most"—before pivoting into the iPhone 18 lineup.