Coinbase Wallet Rebrands to Chase 'Anything, Anywhere' Trading as Robinhood Chain Heats Up

In brief

• Base App is scheduled to rebrand back to Coinbase Wallet on September 8.
• Ryan Kass says the wallet will serve as Coinbase’s “test kitchen,” bringing users new trading experiences across multiple networks.
• Coinbase will continue supporting Base while moving away from the app’s previous approach to first-party social networking.

Coinbase plans to rebrand the Base App back to Coinbase Wallet, restoring the product’s original name as its focus shifts toward trading across blockchain networks and away from its social-first ambitions.

For Ryan Kass, Coinbase Wallet’s head of product, the rebrand reflects the app’s expansion beyond Base into a multichain trading platform. The company believes the familiar Coinbase Wallet name better supports its broader “everything exchange” strategy.

“The rebrand back to Coinbase Wallet is a representation that you can access any asset, regardless of what chain it's on, regardless of the brand of asset on crypto,” Kass told Decrypt.

Kass said the launch of perpetual futures on Hyperliquid, support for other crypto networks including Solana, and tokenized stocks across multiple chains reflect Coinbase Wallet’s return to its roots as a place to trade almost anything, anywhere, and quickly—without retreating from its support for Base.