Grab announces new Thailand initiative with OpenAI

Bangkok/Hong Kong — 

Southeast Asia’s multi-purpose app Grab will work with OpenAI to boost the AI skills of its drivers, sellers and other providers in Thailand, the Singapore-based company announced on Wednesday.

The joint program plans to train 3,000 Grab gig workers across Thailand to tap into new sources of income through a series of practical AI workshops. Participants will also receive three months of free ChatGPT Plus access.

“Giving accessibility is just one thing. It’s how do you translate it again to earnings to their pocket, upskilling, reskilling every one of them, and that’s why today I’m here in Thailand,” Grab CEO Anthony Tan said in an exclusive announcement at CNN’s Global Perspectives event in Bangkok.

Workshops will be delivered through the Grab Driver App. Featured training topics include customer engagement and retention, marketing and branding, personal finance and first aid.

Grab began as a ride-hailing service and later expanded into food delivery, digital payments and business solutions for local small businesses. The regional tech giant operates in eight countries and over 900 cities across Southeast Asia.

The “GO Forward with AI” launch in Thailand is part of a broader partnership with OpenAI that aims to upskill over 30,000 gig workers and entrepreneurs across the region over the next two years.