Natura's $99 Smart Ring Brings AI Agents to Your Finger

A startup called Natura just dropped a $99 smart ring that puts AI agents literally at your fingertips. The Interface ring lets users summon AI assistants with a simple press to handle tasks, capture thoughts, and control smart devices - all while tracking health metrics like traditional fitness wearables. At under $100, it's positioning itself as the accessible alternative to premium smart rings that can cost $300 or more.

The smart ring market just got its most intriguing entry yet. Natura, a relatively unknown hardware startup, has unveiled the Interface - a $99 smart ring that promises to put AI agents on your finger in the most literal sense possible. The device lets users summon AI assistants with simple finger gestures, handling everything from voice memos to smart home control without ever pulling out a phone.

The timing couldn't be more strategic. While Samsung charges $399 for its Galaxy Ring and Oura commands $299 for its latest health tracker, Natura is betting that accessibility will drive adoption in a market that's still finding its footing. The Interface combines the health monitoring capabilities users expect - heart rate, sleep tracking, activity monitoring - with something entirely new: gesture-controlled AI interaction.