OpenAI Expands Advertising Pilot In 31 European Markets 08/25/2026

Analysts and advertising experts are making predictions on where OpenAI will take ChatGPT ads next, and the performance brands can expect to gain, as OpenAI’s ChatGPT Sponsored ad placements begin expanding this week across 31 European markets.

Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria are included in those markets.

“This expansion gives marketers across Europe a new way to reach people while they are actively exploring, comparing, and making decisions,” an OpenAI blog post detailed the rollout.

Tens of thousands of marketers have now advertised on ChatGPT, and OpenAI continues to improve the platform based on what it has learned from technology, people and businesses. The company is giving a $500 ad credit on when advertisers spend $500.

The addition of 31 European markets marks its largest expansion to date. In February, OpenAI began testing ads in ChatGPT with a pilot in the United States. Over the past six months, the company has expanded to eight additional markets.

ChatGPT’s advertising platform has been built based on AI from the ground up -- expanding beyond CPM and CPC bidding to support conversion optimization, helping advertisers optimize toward their business goals.