OpenAI Would Reportedly Like You to Use Its Pleasant New Term for Data Centers

Gizmodo reported that OpenAI would like people to use a new, more pleasant term for data centers. The report characterizes the preferred language as an attempt to frame the facilities in a more appealing way than the conventional label “data center.”

Data centers are the buildings and infrastructure used to run computing systems, store data, and support online services. For artificial-intelligence companies, they are central to training and operating large models, which require substantial computing capacity.

The language used around data centers has become increasingly important as AI infrastructure draws public attention. Discussions around new facilities often involve their role in expanding computing capacity as well as broader questions about local development, energy use, water use, and grid demand.

OpenAI is best known for developing AI products and models. A shift in terminology would not change the underlying function of the facilities, but it could influence how the company presents the infrastructure needed to support its AI services.