YMCA Unveils Wellness Crypto Coin to Reward Members for Fitness

The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain

The YMCA is doubling down on wellness and getting in on the cryptocurrency wave in one bold move.

The non-profit fitness operator is launching the YMCA Wellness Café, a HIPAA-compliant healthcare solution platform meant to serve the global YMCA network by incentivizing wellness habits. It will also see the YMCA introduce its own cryptocurrency, in partnership with wellness platform company Finao SPV and blockchain technology company Rubix.

The YMCA will be rolling out proof-of-concept beginning in the Pacific Northwest. Current members who participate will be rewarded with Y Coin, a utility token backed by Rubix tokens native to the Rubix Blockchain.

Consistency in sticking to chosen measurable fitness activities earns members additional Y Coin.

The Y is aiming to differentiate its wellness cryptocurrency by integrating it into a larger ecosystem that features healthcare providers, corporate partners, U.S. Government health and wellness initiatives, healthcare payors and school wellness programs to promote proactive care and a higher success rate for behavioral shifts.