BTCNow Launches New Pay-Over-Time Model for Bitcoin Ownership

Wilmington, DE, Oct. 01, 2026 (GLOBE NEWSWIRE) -- BTCNow has announced its launch, introducing a new pay-over-time approach to Bitcoin ownership. Instead of requiring customers to cover the full cost of a Bitcoin purchase upfront, BTCNow allows users to lock in their Bitcoin purchase and spread the cost across 60 fixed monthly payments. The Bitcoin is held in trust until fully paid for, with custody provided by BitGo.

The model takes the basic idea behind Pay-Over-Time, securing a purchase today while spreading payments over time, and applies it to Bitcoin. Unlike leveraged trading products, BTCNow customers are not exposed to margin calls or forced liquidations caused by short-term movements in Bitcoin’s market price.

The purchase price is fixed and does not change as Bitcoin moves during the payment period. This gives customers a different way to approach long-term Bitcoin ownership without having to commit the entire purchase amount on day one.

“Pay-Over-Time has changed how people think about paying for everything from electronics to travel, but Bitcoin ownership has largely remained an all-or-nothing purchase,” said Marc Dumpff, Founder and CEO of BTCNow. “We think there’s room for another model. BTCNow lets customers secure their Bitcoin purchase today and spread the payments over five years. The price is fixed, the payments are predictable and customers don’t have to worry about a market drop triggering a margin call or liquidation.”