Can Bitcoin Treasury Companies Beat BTC as Debt Crisis Threatens Dollar? Strive CEO Weighs in

Bitcoin (CRYPTO: BTC) treasury companies can outperform the underlying asset if they consistently increase BTC per share, Strive CEO Matt Cole says.

He argued the model survived the bear market and could benefit from a U.S. debt crisis that ultimately puts pressure on the dollar.

How the BTC Treasury Model ‘Never Broke‘

Cole pushed back against the idea that the Bitcoin treasury model failed during the recent bear market.

"I don’t think it ever broke,” Cole told Bloomberg Crypto in an interview on Sep.23.

He pointed to Strive (NASDAQ:ASST) and Strategy (NASDAQ:MSTR) as examples of companies that continued acquiring Bitcoin through the downturn.

Cole said weaker Bitcoin treasury companies struggled due to poor timing, unfavorable debt and unclear strategies. The recovery could separate stronger operators from those likely to fail.

Strive’s key metric isn’t simply how much Bitcoin it holds, but whether it can grow BTC per share, similar to how traditional companies command premiums by increasing their underlying value.

Cole said Strive’s financing model allows it to continue buying BTC while generating what he described as a "Bitcoin yield" for shareholders.

Can Treasury Companies Outperform Bitcoin?