CoinSwitch puts Bitcoin first-timers in the spotlight with Ronit Roy, Darsheel Safary

Bengaluru: CoinSwitch, a crypto investing and trading platform in India, has launched a new campaign featuring actors Ronit Roy and Darsheel Safary to introduce Market Protect, a feature offering eligible users a limited benefit against realised losses on eligible Bitcoin spot trades, subject to applicable terms and limits.

The campaign is built around the experience of first-time Bitcoin users, for whom understanding the asset and navigating an initial trade can be unfamiliar. Market Protect is designed to provide eligible new users with a limited benefit on realised losses from eligible BTC spot trades, while encouraging them to understand Bitcoin and the terms governing the feature.

The campaign uses relatable and humorous situations featuring Ronit Roy and Darsheel Safary to explain how Market Protect works without relying on technical terminology. The films aim to simplify the proposition for audiences exploring Bitcoin and digital assets.

Lohith Ramachandra, Head – Brand Marketing, CoinSwitch, said, “For someone exploring Bitcoin for the first time, there is a lot to understand, from how a trade works to how prices can move. Market Protect gives eligible users a limited benefit on eligible BTC spot trades, and the campaign is about explaining that proposition in a simple, relatable way. Ronit and Darsheel helped us bring that idea to life without overcomplicating it.”