MSTR Stock Surges As MicroStrategy Doubles Down On Bitcoin

Strategy Inc stocks have been trading up by 3.46 percent after announcing a transformative AI partnership expected to boost growth.

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Key Takeaways

• MicroStrategy added 1,665 bitcoin for $142.7M at an average price of $85,681, lifting total holdings to 847,666 BTC worth roughly $63.95B at cost.
• Earlier, the company bought 950 bitcoin for $75.7M at $79,670 each, pushing MSTR’s holdings then to 846,000 BTC totaling about $63.8B in cost basis.
• Management reported around $5.0B in USD reserves and roughly $1.0B in cash even after heavy spending on stock buybacks, bitcoin, and preferred payouts.
• MSTR shares have ripped higher, with recent jumps of 12.7%, 8.7%, and 5% as bitcoin hit $85,000 and momentum traders piled in.
• B. Riley lifted its MSTR price target to $195 and kept a Buy rating; FactSet shows a Buy consensus with a mean target of $234.11.

Live Update At 09:18:05 EDT: On Friday, October 02, 2026 Strategy Inc stock [NASDAQ: MSTR] is trending up by 3.46%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

MicroStrategy, trading under ticker MSTR, is acting less like a traditional software name and more like a high‑beta bitcoin holding vehicle. The latest financials show just how sharp that pivot is. Revenue over the last year sits near $477.2M, but the headline numbers are dominated by huge non‑cash bitcoin impacts, driving reported net income around -$8.22B and EPS of -$24.45. For traders, that means standard valuation metrics like P/E are basically useless here.