Only 10% Of New CEX Tokens Survive Their First Year, CoinGecko Data Reveals

Nearly 90% of tokens listed on major centralized crypto exchanges fall below their debut price within 12 months, according to a new report from CoinGecko.

CoinGecko Report Findings

The research firm's 2026 Spot CEX Report, published Apr. 9, analyzed listing performance across the top 12 centralized exchanges. It found that only about 32% of newly listed tokens record positive price action in their first 30 days of trading.

That number deteriorates fast.

After 60 days, just 25% of tokens remain above water. By the one-year mark, fewer than 10% still trade above their initial listing price on most platforms.

Upbit posted the strongest short-term results, with 67% of its new listings finishing in the green after 30 days. Binance (BNB) and OKX followed at 50%.

But Upbit's early advantage fades sharply — all of its newly listed tokens drop below their debut price by the 300-day mark.

Coinbase stood out as the only exchange where listed tokens saw a rebound after six months.

Stablecoin Dominance and Reserve Growth

The report also highlighted the grip of Tether (USDT) and USD Coin (USDC) on spot trading. Together, the two stablecoins account for 66.6% of all trading pairs and 97.7% of stablecoin-denominated pairs across the 12 exchanges surveyed.