Strategy CEO aims to be 'JPMorgan of Bitcoin'
Strategy has set a goal of establishing itself as a bitcoin financial infrastructure company, beyond being a bitcoin-holding company.
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Sep 21, 2026 at 12:32 AM UTC · 2 dk okuma

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Strategy has set a goal of establishing itself as a bitcoin financial infrastructure company, beyond being a bitcoin-holding company.
According to blockchain outlet Bitcoin Magazine on Sept. 20, Strategy CEO Phong Le (퐁 레) defined the company's direction as being the "JPMorgan of Bitcoin".
Phong Le drew a line, saying Strategy's goal is not to remain a bitcoin-holding company. Assuming the digital asset economy could grow to a scale of 8 billion people, he explained that Strategy aims to be a company that takes on financial functions within it. The key is expanding its own business into a credit and liquidity system around bitcoin.
In the process, Strategy said the scale of its digital credit ecosystem is currently about $15 billion. Phong Le said it is building a structure in which market investors can manage funds and add new financial products on top of that ecosystem. He stressed the importance of DeFi protocols that build yield products and tokenised products on STRC.
Phong Le then said share buybacks were a more appropriate choice than raising STRC dividends. He also mentioned that it had learned lessons in the structure and risk management of its digital credit business as it went through a period of stress.
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