Google tests direct purchases from Flipkart through Gemini in India

Google is piloting a feature that lets select users in India buy products from Flipkart without ever leaving the Gemini app or AI Mode in Search. The limited test kicked off in October 2026, with a broader rollout planned for later in the month.

How agentic commerce actually works

The feature sits under Google’s growing umbrella of “agentic commerce.” The AI doesn’t just answer your question about which laptop to buy. It finds options, compares prices, and processes the purchase, all within the chat window.

Powering this capability is the Universal Commerce Protocol, an open standard Google introduced in January 2026. UCP acts as a shared language between AI systems and retailers, letting an assistant like Gemini communicate with a store’s inventory and checkout systems in a standardized way. Flipkart is one of the early adopters, alongside heavyweights like Walmart, Target, Wayfair, and Shopify.

On the payment side, Google Pay serves as the primary checkout method for Gemini purchases, with PayPal support on the roadmap. For the Indian market specifically, there are parallel pilots exploring UPI-based payments through partnerships with providers like Razorpay. An important detail: the retailers remain the seller of record.