On the partnership side, HubSpot is OpenAI's first customer relationship management partner, and Shopify is its first e-commerce partner, according to Reuters. Businesses using HubSpot can now connect a ChatGPT Ads account there to build campaigns, track performance, and follow up on leads. HubSpot said it is also launching an AI Growth Bundle with OpenAI that offers HubSpot Starter and credits at up to 65% off for one year, a buy-one-get-one-free offer on ChatGPT Business seats, and a $750 match on ChatGPT Ads spend for new accounts opened by September 30. U.S. merchants on Shopify can use a new ChatGPT Ads app, with the app set to expand to other markets where ChatGPT Ads is available beginning September 23.