People More Interested in Buying Bitcoin Than Investing in AI: Google Data

“Bitcoin bull run just started, but no one cares,” Ki Young Ju, founder of crypto asset analytics platform Cryptoquant, posted on X earlier this month, sharing a chart with skyrocketing “AI” searches and a relatively flat line for “Bitcoin” searches.

However, this picture changes dramatically when Google Trends compares two other queries: “how to invest in AI” vs. “how to buy bitcoin.”

Bitcoin Wins Over AI, AI Wins Over ETH, SOL, $XRP and Zcash

The graph below shows that searches for buying bitcoin started increasing in June 2025 and peaked in February 2026 before sharply dropping alongside the price slide this year.

Searches for buying Bitcoin have started trending up again since March. On the AI side, searches for investing in AI peaked around December 2025 and have been trending down since then.

Also, at least in terms of Google searches, people are still more interested in investing in AI than buying ethereum, solana, $XRP, zcash or other crypto assets.

Meanwhile, searches for “bitcoin” and “bitcoin price” substantially beat all the above-mentioned queries, except for “AI,” which is more of an apples-to-oranges comparison.

In either case, all this data has caveats. For example, people may be googling “bitcoin” less because the cryptocurrency is already widely recognized and known worldwide. Also, AI platforms are increasingly being used to search for content online, which is not reflected in Google Trends, not to mention other search engines.