Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak

Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down. 

From today (September 10), advertisers using Amazon Ads — the retail giant’s advertising platform, which includes its buying tool, the Amazon DSP — can buy ads inside the ChatGPT app. It’s a pilot for now, limited to select U.S. advertisers, with Delta Vacations among the first named. Given Amazon’s track record, it probably won’t stay that limited for long. Over the past 18 months or so the company has maneuvered its broader ads business  into some of the most coveted ad inventory going, from Netflix and Roku, to Spotify, SiriusXFM, Disney, Hulu and ESPN. 

“Conversational ads represent the fastest growing engagement opportunity for brands to reach new and existing audiences,” said Chris Conetta, director of omnichannel supply at Amazon DSP. “The AI-driven ad experience is not just a vision of what’s to come, but an opportunity for advertisers to meet relevant users where they spend time today. With access to ChatGPT Ads, advertisers can now extend their campaigns further into where their customers are actively spending time in conversational chat platforms.”