Bitcoin’s Moment Has Come for the Far East, Says Metaplanet CEO

Bitcoin’s time has come in Asia — especially with a changing regulatory landscape — and its people and companies should take advantage. 

That was the message Metaplanet CEO Simon Gerovich gave at this year’s Bitcoin Asia conference, where on Friday he spoke of how his company went from failing to the third biggest bitcoin treasury in the world. 

Bitcoin Asia kicked off on Thursday in Hong Kong, bringing the biggest names in the space to Hong Kong to talk about everything from treasury companies to building apps from scratch. 

“The previous cycles belonged to the West, and the first Asian cycle has already started,” Gerovich said. “The only question left is who builds it. Will you?”

Often dubbed Asia’s answer to Nasdaq-listed Bitcoin treasury Strategy, Metaplanet pivoted from its core hotel and technology business to buying Bitcoin in 2024. The Tokyo Stock Exchange now holds 43,000 bitcoins worth about $3.3 billion at today’s prices.

Gerovich said in his speech that his company was small and going nowhere fast until it started putting bitcoin on its balance sheet, basically allowing investors to buy exposure to the biggest digital coin via its regulated shares. 

He said that the strategy is a major opportunity for Asian companies, which can now capitalize on the changing regulatory landscape and the growing interest in Bitcoin.