Jukka Blomberg, founder of NorthPoint and ex-CMO of two international crypto exchanges, is rebuilding crypto marketing compliance around AI — with free rule-cited checks for MiCA, FCA, SEC, MAS, VARA and GDPR.
NorthPoint (NorthPoint Marketing Solutions Oy) — Helsinki-based crypto marketing and compliance firm
Ex-exchange CMO says AI can automate first-pass marketing-compliance review; NorthPoint publishes free rule-cited checks for MiCA, FCA, SEC, MAS, VARA & GDPR.
— Jukka Blomberg, founder of NorthPoint
HELSINKI, FINLAND, August 14, 2026 /EINPresswire.com/ -- Six weeks into full enforcement of the EU's Markets in Crypto-Assets Regulation (MiCA), most of the industry's attention is on licences. Jukka Blomberg — former Chief Marketing Officer of two international crypto exchanges and author of Crypto Curious? — argues the quieter exposure is the marketing itself, and that AI has changed the economics of dealing with it.
His Helsinki-based firm, NorthPoint (NorthPoint Marketing Solutions Oy), applies AI across the routine layer of marketing-compliance work — screening copy, landing pages, ads and social posts against the specific rulebooks that govern them, with every flag citing the actual rule. The firm publishes a suite of free, no-login compliance checks covering MiCA, FCA, SEC, MAS, VARA and GDPR, including its flagship MiCA marketing check, which reads pasted marketing copy against MiCA's requirements — such as Article 88's obligation that marketing be fair, clear and not misleading — and returns a rule-cited verdict in about a minute.
